Freelance copywriter and content strategist

I help brands shape their voices, amplify their messages and connect with their audiences. Over the past 15 years, I’ve brought this expertise to in-house teams, agencies and freelance projects alike.

If you need support with brand guidelines, website development, strategic copywriting, content or ghostwriting for blogs and social channels, let’s connect.

Services

    • Understanding your audiences and exactly how to speak to them.

    • Defining language and naming for a distinct identity.

    • Clear, actionable guidelines for using the right language correctly and consistently.

    • Turning foundational messaging into ongoing content plans.

    • Multi-level messaging frameworks that keep goals on track.

    • Converting strategic messaging pillars into highly engaging, relevant content.

    • Uncovering unique angles through targeted internal interviews.

    • Repurposing content where possible to extend the life and reach of every piece.

    • Building a long-term, sustainable, SEO-informed content roadmap.

    • Clear, engaging page copy designed with a user-first, SEO-informed mindset.

    • Speaking directly to your audience’s challenges with empathy and authority.

    • Content written from a well-researched, informed and educated perspective.

    • Keeping copy short, snappy and focused on immediate utility.

    • Consistent brand voice across channels while respecting platform nuances.

    • Leveraging platform-specific insights to boost organic reach and engagement.

    • Exploring opportunities for repurposing to keep the drumbeat going.

    • SEO-driven, engaging stories that work for both humans and Google.

    • Translating subject matter expert (SME) interviews into digestible copy.

    • Structuring pages to increase dwell time and encourage deeper exploration.

    • Identifying exactly what your customers are asking and why they are searching.

    • High-visibility keyword recommendations and optimisations.

    • Pinpointing high-value opportunities where competitors are under-serving the market.

    • Ongoing optimisation to utilise quick wins and future proof for Google and AI search.

    • Drawing on 5+ years of hands-on PR experience to help support media presence.

    • High-impact press releases, briefing documents and official responses.

    • Strategic, action-oriented email marketing copy that drives conversions.

    • Compelling customer presentations that translate complex value into clear benefits.

    • Authoritative white papers and brochures that build trust and generate leads.

    • Video scripting and short-form OOH copy.

    • Authentic articles written on behalf of your internal specialists.

    • Executive thought leadership pieces.

    • Longer-form LinkedIn posts and articles that leverage the power of personal profiles.

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